Call to action (CTA)

A "Call to action" or "CTA" is a marketing term for a design that prompts an immediate response or encourages an immediate action. CTAs most often refer to words or phrases — incorporated into sales scripts, advertising messages or web pages — that compel an audience to act in a specific way.

If you want complete control over your CTA, TrueQuote lets you use your existing web page design. Check out our Advanced Usage page for more information.

We recommend you build up a complete landing page for your CTA. Installers can do this from the design menu within their accounts. It is simple to switch the following features on/off and configure them.

Hero

In website design, a "Hero" component is usually a large image with a title, subtitle and button. Using images can be very useful in showing what it is you are offering.

How it works

It is always good to let users know where they are and what happens next. A quick and simple way to do this is by explaining how it works.

Reviews

Promoting trust is a good way to get users to believe you offer a good service. Show and link to any review websites you are listed on.

Testimonials

Another good way of building trust is to add some kind words from satisfied customers.

Professional

To open an account with TrueQuote you should be Gas Safe or Oftec registered. Show your professional accreditations to build even more trust.

Brands

Show the logos of brands you install and repair. This helps users who may already have a particular brand in mind.

Contact

We have found that potential customers often call you once they've seen a price, to discuss the installation.

Throughout the process of getting an online quote, an installer's contact details are visible at all times. Once our quote engine opens, we show the company logo and a contact telephone number at the top of the screen.

Installers can upload their logos from within their accounts — these work best with a clean white background.